新能源产品外贸销售话术 SOP

欧洲系统集成商最痛的三件事——**认证不全被海关退回、保修承诺无 EU 实体接不了、渠道政策乱窜货**。开发信要精准打这三点，不要谈"5GW 产能"（欧洲人不 care 规模）。

Subject: DE-warehoused BESS with 12-year onsite warranty — supplier update Hi {First Name}, Been reading up on {Company} — noticed you're focused on the 5–20 kWh residential BESS bracket, mostly through installer channels in {DACH / BeNeLux}. A few pain points I hear repeatedly from EU integrators this quarter: 1. Product cleared customs but blocked by network operator (VDE-AR-N 4105 issue on inverter grid-code) → 3-month project delay 2. Manufacturer's "10-year warranty" turns out to be **factory-return warranty**, not onsite — installer eats the labor 3. Same product hitting the market at –12% from a grey channel, undercutting authorized partners How we're set up specifically for EU integrators: - **CE + IEC 62619 + VDE 2510-50 + BSW-approved** BESS, VDE-AR-N 4105 / EN 50549 grid code pre-certified - **DE warehouse (Hamburg)** — 500 units always in stock, 3-day delivery to any DE address - **12-year onsite warranty via our EU GmbH** — real German entity, real service partner network (SVOLT / Fraunhofer alumni team) - **Channel protection** — MAP pricing enforced, geo-locked serial numbers, unauthorized sellers cut off within 30 days Would a data sheet + reference project list from installers in your region be useful? Happy to send + suggest a 20-min video walkthrough if you like what you see. Best, {Your Name} | Sales Director EU | WhatsApp: {xxx}

主题：德国仓储 BESS + 12 年上门保修——供应商备选 {名字} 您好， 研究过 {公司}——注意到您聚焦 5–20 kWh 户储市场，主要在 {DACH / 荷比卢} 通过安装商渠道。 本季度欧洲集成商反复听到的三个痛点： 1. 产品清关后被电网公司拒（逆变器 VDE-AR-N 4105 并网码问题）→ 项目延误 3 个月 2. 厂家"10 年保修"结果是**返厂保修**不是上门保修——安装商吃人工 3. 同款产品灰渠道低 12% 冲击，砸授权伙伴价盘 我方针对欧洲集成商配置： - **CE + IEC 62619 + VDE 2510-50 + BSW 准入** 户储，VDE-AR-N 4105 / EN 50549 并网码已认证 - **德国仓（汉堡）**——常备 500 套，德国境内 3 天到货 - **12 年上门保修 by 欧洲 GmbH 实体**——真实德国公司，真实服务商网络（SVOLT / Fraunhofer 出身团队） - **渠道保护**——MAP 定价执行，序列号地理锁定，未授权卖家 30 天内切断 需要数据表 + 您区域安装商参考项目清单吗？可发+约 20 分钟视频演示。

中东南亚 EPC 关心的是**项目投标能不能中、EPC 利润率、政府采购合规**。要用**LCOE（度电成本）+ 融资匹配**打动，不是 kWh 单价。

Subject: 500 kWh–5 MWh BESS for C&I projects — LCOE-optimized, Sinosure-backed Dear {Name}, {Company} has an impressive C&I portfolio in {Saudi / UAE / Pakistan}, and I noticed you're actively bidding on the {sector, e.g. Vision 2030 industrial parks / Punjab textile hubs} projects. A 30-second pitch on why our C&I BESS platform could tighten your bid: - **LCOE optimized**: LFP cells with 8,000 cycle life at 80% DoD → 20-year system life without replacement. Competitor NMC systems typically need cell replacement at year 10, adding $15–25/kWh to LCOE. - **Modular**: 100 kWh building blocks, containerized to 3.44 MWh in a 20ft ISO. Reduces civil works and shortens commissioning by 4–6 weeks vs. cabinet-style. - **Sinosure export credit backed** up to 90% for approved buyers — this alone has closed 3 deals for our EPC partners this year (financing was the deciding factor, not price) - **DAM/EMS included** with SCADA integration to your existing DCS Two things I'd like to ask: 1. What size BESS are you specifying in your typical bid (kWh / MW)? 2. Are you seeing bid decisions driven more by LCOE, upfront capex, or financing package right now? If it's useful, I can send our reference project deck (3 similar-scale projects delivered in {region}) and a rough LCOE model tailored to a project of your typical size. Best regards, {Your Name}

主题：500 kWh–5 MWh 工商业储能——LCOE 优化+中信保支持 {名字} 您好， {公司} 在 {沙特/阿联酋/巴基斯坦} 的工商业储能项目很出色，注意到您正积极投标 {行业，如 2030 愿景工业园/旁遮普纺织集群} 项目。 30 秒说明我方工商业储能平台如何增强您投标竞争力： - **LCOE 优化**：LFP 电芯 80% DoD 8000 循环 → 20 年系统寿命无需换电芯。同类 NMC 系统通常第 10 年需换芯，LCOE 增加 $15–25/kWh - **模块化**：100 kWh 基础块，20ft 集装箱化 3.44 MWh。较柜式减少土建，调试提前 4–6 周 - **中信保**授信最高 90%——今年已帮我们 3 家 EPC 伙伴凭融资赢标（融资是决胜因素，不是价格） - **DAM/EMS 包含**，可与您现有 DCS SCADA 集成 两个问题： 1. 您标书里典型储能规模是多少（kWh / MW）？ 2. 目前中标决胜因素更看 LCOE、初始 capex 还是融资方案？ 如需要，可发我方参考项目介绍（{地区} 已交付 3 个同规模项目）+ 针对您典型规模的粗略 LCOE 模型。

便携电源零售商 = 快消打法。关心**渠道价盘、售后网络、CPSC 合规、包装商品化**。开发信要讲"帮您在亚马逊 win the Buy Box"。

Subject: Portable power station — private-label ready, US warehouse + CPSC + FCC Hi {Name}, Quick note — noticed {Brand} is doing well in the 500–2,000 Wh portable power segment on Amazon. A few things we do specifically for US portable power PL sellers: - **UL 2743 + FCC + DOE + Prop 65 + UN38.3** all cert-ready under your brand - **US warehouse (LGB + JFK)** — no more 45-day ocean waits mid-Q4 - **Full private-label**: your color, your logo, your app (whitelabel), your manual - **Return + service center in NJ** — Amazon requires local return address; we provide it - **MOQ 300 units** for first order, no tooling fee for standard shell colors Two competitive edges under the hood: - Our 2 kWh unit uses **CATL LFP cells** (most competitors use B-grade LFP or NCM) — 3,500+ cycles, safer, sells better on the review page - **App integration** with Alexa + Google Home works out of the box — the top 3 sellers on Amazon all have this, most Chinese white-label doesn't Would a spec + wholesale sheet be useful? If you send me your target retail + volume, I can back-solve what's achievable on cost. Best, {Your Name}

主题：便携电源——私标就绪，美国仓 + CPSC + FCC {名字} 您好， 简短说下——注意到 {品牌} 在亚马逊 500–2000 Wh 便携电源市场表现不错。 我方为美国私标便携电源卖家专门配置： - **UL 2743 + FCC + DOE + Prop 65 + UN38.3** 全部您品牌下就绪 - **美国仓（LGB + JFK）**——不再 45 天海运赶 Q4 - **完全私标**：您的颜色/LOGO/App（白牌）/说明书 - **新泽西售后中心**——亚马逊要求美国本土退货地址，我方提供 - **首单 MOQ 300 台**，标准壳色无开模费 底层两个竞争优势： - 2 kWh 款用 **CATL LFP 电芯**（多数竞品用二级 LFP 或 NCM）——3500+ 循环，更安全，评论页表现更好 - **Alexa + Google Home 联动**开箱即可用，亚马逊 Top 3 都有这功能，多数中国白牌没有 需要规格+批发价单吗？给我目标零售价+量，我反推成本可实现空间。

**这是最容易踩坑的询盘**。100 kWh 可以是户储 20 台，也可以是工商业 1 台，也可以是集装箱 1/34。价格差 3 倍。**先分清"项目型"还是"备货型"**，用一封结构化邮件"引"客户暴露真实需求。

Hi {Name}, Thanks for the enquiry. To send you a real number rather than a placeholder, I need to figure out whether this is a specific project you're sizing or a stocking order for your channel. Very different quote. **Path A — Specific end-project**: 1. Application: residential, C&I (commercial), utility, off-grid island, telecom backup? 2. Location (country + city)? — drives grid code and shipping 3. Load profile: peak kW, daily kWh consumption, backup hours required 4. Solar coupled? What DC or AC coupling voltage? 5. Grid-tied, hybrid, or fully off-grid? 6. Installation environment: indoor / outdoor, temperature range, altitude 7. Certifications required (VDE / UL / AS / IEC)? 8. Target commissioning date? **Path B — Stocking order for resale**: 1. Which markets/countries? 2. Existing product range and price positioning? 3. Volume forecast (qty per quarter)? 4. Warehouse location (yours or ours)? 5. Certifications required per market? 6. Brand — your brand (private label) or ours? Answer either path and I'll come back within 48 hours with: - System sizing proposal (if Path A) or product recommendation (Path B) - Firm FOB / EXW quote + shipping estimate - Warranty & service terms - 2–3 reference projects/customers in similar context Best, {Your Name}

{名字} 您好， 感谢询盘。为给您真实报价而非占位数字，需先分清是**特定项目询价**还是**渠道备货订单**——两者价差很大。 **路径 A——特定终端项目**： 1. 应用：户用 / 工商业 / 电站 / 离网海岛 / 电信基站备电？ 2. 地点（国+城）？——决定并网码和海运 3. 负载：峰值 kW、日耗 kWh、备电小时数 4. 是否配光伏？直流/交流耦合电压？ 5. 并网 / 混合 / 完全离网？ 6. 安装环境：室内/室外、温度、海拔 7. 认证要求（VDE / UL / AS / IEC）？ 8. 目标投运日？ **路径 B——渠道备货**： 1. 目标市场/国家？ 2. 现有产品线和定价定位？ 3. 量的预测（季度台数）？ 4. 仓库位置（您方或我方）？ 5. 各市场认证要求？ 6. 品牌——您私标还是我方品牌？ 回答任一路径 48 小时内回： - 系统方案（路径 A）或产品推荐（路径 B） - FOB / EXW 报价 + 运输估算 - 保修与服务条款 - 2–3 个同类客户参考项目

Hi {Name}, Load data received — thanks for the detail. Here's my proposed sizing (with the math shown so you can validate independently): **Your inputs**: - Daily load: 45 kWh - Peak load: 12 kW (10 min max) - Backup requirement: 12 hrs (winter cloudy day scenario) - Location: Bavaria (~1,150 kWh/kWp/year solar yield) - Grid: 3-phase 400V, feed-in allowed **Recommended system**: | Component | Spec | Qty | Rationale | |---|---|---|---| | PV modules | 550W mono TOPCon | 22 pcs (12.1 kWp) | Sized to cover annual load + 15% margin for EV growth | | Hybrid inverter | 12 kW 3-phase | 1 unit | Matches peak load + surge headroom | | BESS | 20 kWh LFP wall-mount | 1 unit | Covers evening/backup load, 2 kWh reserved for cold-cycle margin | | EMS | Included | | Time-of-use optimization + peak shaving | **Performance model** (typical year): - Solar production: 13,900 kWh/year - Self-consumption ratio: 74% (with BESS) vs 32% (without) - Grid feed-in: 3,600 kWh/year - Payback: 7.2 years at current EE feed-in tariff + retail rate **Total system price**: €14,200 EXW, includes 12-yr onsite warranty + monitoring app + commissioning support If any input is off (e.g. actual peak is 8 kW not 12), the system downsizes and price drops ~15%. Want to review the numbers on a 30-min call? Also happy to share the full performance simulation PDF. Best, {Your Name}

{名字} 您好， 负载数据已收，感谢详细数据。推荐配置（附计算逻辑供您独立验证）： **您的输入**： - 日耗：45 kWh - 峰值：12 kW（最长 10 分钟） - 备电需求：12 小时（冬季阴天场景） - 地点：巴伐利亚（约 1150 kWh/kWp/年发电量） - 电网：3 相 400V，允许上网 **推荐系统**： | 组件 | 规格 | 数量 | 理由 | |---|---|---|---| | 光伏组件 | 550W 单晶 TOPCon | 22 片（12.1 kWp） | 覆盖年负载 + 15% 电动车增长冗余 | | 混合逆变器 | 12 kW 3 相 | 1 台 | 匹配峰值 + 浪涌余量 | | 户储 | 20 kWh LFP 壁挂 | 1 台 | 覆盖晚间/备电，保留 2 kWh 冷循环余量 | | EMS | 含 | | 分时优化 + 削峰填谷 | **典型年性能模型**： - 光伏发电：13900 kWh/年 - 自用率：含储 74% vs. 无储 32% - 上网电量：3600 kWh/年 - 回本周期：7.2 年（按当前德东上网电价+零售电价） **系统总价**：€14200 EXW，含 12 年上门保修+监控 App+调试支持 如输入有偏差（如实际峰值 8 kW 非 12），系统降配价格降约 15%。方便约 30 分钟视频过一遍数字吗？也可发完整性能仿真 PDF。

认证是新能源"入场券"，客户问认证意味着他真在评估。**不要含糊说"有的"**——直接给证书号、发证机构、有效期、可查询链接。

Hi {Name}, Compliance answer, specific rather than vague: | Standard | Status | Certificate # | Body | Valid Until | Verify Link | |---|---|---|---|---|---| | **UL 9540** | ✅ Full system | US-2024-3388 | Intertek | 2027-08 | intertek.com/verify | | **UL 9540A** | ✅ Thermal runaway pass | US-2024-3389 | Intertek | N/A (test report) | Report attached | | **UL 1973** | ✅ Battery pack | US-2024-3390 | UL | 2027-11 | ul.com/database | | **IEC 62619** | ✅ | IEC-2024-9922 | TÜV Rheinland | 2029-03 | tuv.com | | **IEC 62933-5-2** | ✅ Grid application | IEC-2024-9923 | TÜV | 2029-03 | tuv.com | | **VDE 2510-50** | ✅ | VDE-2024-556 | VDE | 2029-02 | vde.com/testreport | | **CE (EMC + LVD)** | ✅ | Attached | | | | | **UN38.3 + MSDS** | ✅ Latest revision | Attached | | | | | **IEEE 1547-2018** | ✅ Grid inverter | UL-2024-778 | UL | 2027-05 | ul.com/database | | **CEC listed (AU)** | ✅ | Listed | | | cec.org.au | **What's missing (transparent)**: - Australian AS/NZS 3000 wiring rules — inverter compliant, install by CEC-accredited installer required - Japan JET certification — not applicable for our current product line All certs + test reports can be sent as a full compliance dossier. Want me to attach the PDF pack (~28 MB) or share via WeTransfer? Best, {Your Name}

{名字} 您好， 合规回复，具体不含糊： [同英文表格] **透明说明缺什么**： - 澳洲 AS/NZS 3000 布线规则——逆变器合规，需 CEC 认证安装商施工 - 日本 JET——当前产品线不适用 全部证书 + 测试报告可打包发送。用邮件附件（~28 MB）还是 WeTransfer？

Subject: Quote #NE-2607 | 5 kWh residential BESS × 200 units | 20-yr TCO Hi {Name}, Full quote below with TCO comparison so you can price against your competitors on the metric that actually matters to end-customers (cost-per-kWh over life). **Configuration**: 5 kWh LFP wall-mount + 5 kW hybrid inverter + Wi-Fi monitoring, private-label under {Brand} | Line | Unit Price EXW | 200 units | |---|---|---| | 5 kWh BESS | $980 | $196,000 | | 5 kW hybrid inverter | $520 | $104,000 | | Wall bracket + cable kit | $45 | $9,000 | | Private-label branding | $12 | $2,400 | | **Sub-total EXW factory** | **$1,557/set** | **$311,400** | | Ocean freight to Hamburg (2× 40HQ) | | +$4,800 | | Insurance | | +$1,200 | | **CIF Hamburg** | **$1,586.5/set** | **$317,300** | **TCO comparison (20-year)**: | | Ours (LFP) | Typical NCM competitor | |---|---|---| | Cycles @ 80% DoD | 8,000 | 4,500 | | Years to first replacement | Never (20-yr life) | Year 10 | | Battery replacement cost | $0 | $1,100 | | Warranty period | 12 years onsite | 10 years return | | Round-trip efficiency | 96% | 92% | | **TCO cost per usable kWh (20 yr)** | **$0.048** | **$0.087** | This is the number your installers should be putting on the quote to end-customers — LFP wins even at higher upfront. **Terms**: 30% T/T deposit, 70% before shipment. Or LC at sight, 90 days. Sinosure available. **Lead time**: 35 days from PO + deposit **Warranty**: 12 years onsite via our EU GmbH Ready to move on this — want me to draft PI and reserve production slot? Best, {Your Name}

[同结构，翻译略——重点是 TCO 表格显示 LFP 全生命周期胜出]

Hi {Name}, 90 days payment on a $1.2M container-scale project — I understand the ask (matches your project cash cycle), and I've got a workable structure. Let me lay it out: **Option 1 — Sinosure-backed, industry standard**: - 15% T/T deposit at PO - 15% T/T before shipment - 70% T/T at 90 days after B/L date, backed by Sinosure short-term export credit insurance - Sinosure covers 90% commercial + political risk; premium (~0.6%) built into price - **We cover Sinosure fee**, you get real 90-day terms **Option 2 — LC 90 days**: - 15% T/T deposit - 85% LC 90 days at sight, confirmed by top-tier bank - Cleaner for both sides but 1.5–2% higher on price (bank confirmation cost) **Option 3 — Milestone-based** (for phased delivery): - 15% at PO - 15% at production start - 40% before shipment - 30% at commissioning acceptance (typically 60 days post-arrival) Which structure works best on your side? We've closed 3 EU projects on Option 1 in Q2, so paperwork is smooth. Also — Sinosure approval takes ~10 working days on {Company}, so if we're targeting Q4 shipment, worth starting the credit application in parallel with contract negotiation. Best, {Your Name}

{名字} 您好， $120 万级集装箱项目 90 天账期——理解需求（匹配您项目现金周期），有可行结构： **方案 1——中信保支持，行业标准**： - PO 时 15% 电汇定金 - 发货前 15% 电汇 - 提单日后 90 天付 70%，中信保短期出口信保支持 - 中信保覆盖 90% 商业+政治风险；保费（约 0.6%）已含在报价 - **中信保费我方承担**，您得到真实 90 天账期 **方案 2——90 天信用证**： - 15% 电汇定金 - 85% 90 天信用证即期，一线银行保兑 - 双方清爽，但价格加 1.5–2%（银行保兑费） **方案 3——里程碑付款**（分批交货用）： - PO 时 15% - 开工 15% - 发货前 40% - 调试验收 30%（一般到货后 60 天） 您方哪种最适合？Q2 已按方案 1 关掉 3 个欧洲项目，流程顺畅。 另——{公司名} 中信保审核约 10 工作日，如目标 Q4 出货，建议合同谈判同步启动信用申请。

Hi {Name}, Sample unit shipped — DHL AWB 88776655, ETA {date}. Serial number: BM5-260728-001. **Included in the box**: - 1× 5 kWh BESS unit (serial 001) - 1× hybrid inverter (serial IV-001, paired) - Wall bracket + all cables + terminations - Wi-Fi dongle (pre-registered to your account, credentials sent separately) - **Complete test report** — see below **Pre-shipment test results** (each unit tested, not batch): | Test | Result | Standard | |---|---|---| | Capacity | 5.08 kWh @ 0.5C, 25°C | ≥ 5.00 kWh | | DC internal resistance | 42.3 mΩ | ≤ 50 mΩ | | Charge/discharge efficiency | 96.4% round-trip | ≥ 95% | | Cell voltage delta | 8 mV max | ≤ 30 mV | | BMS protection: OV, UV, OT, SC | All triggered per spec | Per IEC 62619 | | Hi-pot 2500 V | Pass | UL 1973 | | Insulation resistance | 200 MΩ | ≥ 100 MΩ | | Communication (CAN + Wi-Fi + Modbus TCP) | All pass | | **What to test on your side**: 1. Full charge + discharge cycle end-to-end 2. Grid-tie with your local grid — check power quality (THD, PF) 3. Backup mode transition time (should be <20 ms UPS-grade) 4. Wi-Fi app functions on your local network 5. Load rejection / recovery per your grid code Suggest we book a 30-min video call 5–7 days after arrival — I can walk your engineer through anything unexpected. Bulk production stays on hold until your sign-off. Best, {Your Name}

{名字} 您好， 样机已发，DHL 88776655，预计 {日期} 到，序列号 BM5-260728-001。 **包裹内容**： - 1× 5 kWh 户储（序列 001） - 1× 混合逆变器（序列 IV-001，配对） - 壁挂支架 + 全套线缆 + 端子 - Wi-Fi 模块（已注册您账号，凭证另发） - **完整测试报告**——见下 **出厂前测试**（逐台测非抽测）： [表格同英文] **您需测的**： 1. 完整充放电循环端到端 2. 与您当地电网并网 — 检测电能质量（THD, PF） 3. 备电切换时间（应 <20ms UPS 级） 4. Wi-Fi App 在您本地网络的功能 5. 按您并网码做负荷投切/恢复测试 建议到货后 5–7 天约 30 分钟视频，我陪您工程师过一遍异常。批量生产暂停等您签样。

Subject: [W29 update] PO NE-2607 | Production 68% | Shipping alert Hi {Name}, Weekly status: | Stage | Status | Progress | |---|---|---| | LFP cell (CATL) delivery | ✅ Done 7/18 | 200/200 | | Cell sorting + grouping | ✅ Done 7/22 | 200/200 | | Module assembly | ✅ Done 7/25 | 200/200 | | Cabinet + BMS integration | 🟡 In progress | 135/200 | | Aging test (72 hrs) | ⏳ Scheduled 7/29 | | | Final QC + report | ⏳ Scheduled 8/1 | | | Packing + palletizing | ⏳ Scheduled 8/3 | | | FOB Shenzhen | 🎯 Target 8/5 | | **Shipping heads-up (please read)**: Peak season ex-China is starting. The 8/5 sailing I originally booked (MSC, ETA Hamburg 9/9) got rolled — carrier oversold. Two options: - **Option A**: Take the next MSC sailing 8/9 (ETA Hamburg 9/13). Same rate. Adds 4 days to your delivery. - **Option B**: Switch to Maersk 8/6 sailing (ETA Hamburg 9/8). Rate +$380 per 40HQ (my cost, we split 50/50). Original schedule preserved. Which one? I need to confirm within 24 hours to lock either slot. My default if I don't hear back is Option A (no extra cost to you). Also confirming your BL consignee is still {consignee name} and notify party {notify party}? Best, {Your Name}

主题：[W29 更新] PO NE-2607 | 生产 68% | 船期预警 {名字} 您好， 本周进度： [表格同英文] **船期预警（请阅）**： 出口旺季启动。原订 8/5 MSC 船（汉堡 ETA 9/9）被 rolled——船公司超卖。两选项： - **A**：下一班 MSC 8/9（ETA 9/13），同价，交货延后 4 天 - **B**：改 Maersk 8/6（ETA 9/8），40HQ 加价 $380（我方成本，五五分），原时间不变 请 24 小时内确认锁舱。如未回复默认 A（您无额外成本）。 另确认您 BL 收货人仍是 {收货人}，通知方 {通知方}？

Hi {Name}, Sorry to hear — 3 units failing to boot is not acceptable and I take it seriously. Let's diagnose fast so we can restore your installer's schedule. **Right now (60 min)**: Please have your installer send me: 1. Serial numbers of the 3 units 2. Photos of the units on the wall + inverter display screen 3. Any error code showing on the app or LED indicator pattern 4. Video of power-on attempt (see LED sequence + hear any relay click) With serial numbers I can pull: - Factory QC data for each unit (voltage / IR / capacity from aging test) - Firmware version + last cloud connection log - Whether these came from the same production batch **Common causes for boot failure** (based on 3-unit pattern I've seen before): - **Shipping damage — BMS cable disconnect (60% likelihood)**: fix is opening the unit, reseating one connector, 15 min job. I'll walk your installer via WhatsApp video. - **Firmware version mismatch with inverter (25%)**: OTA update from our cloud, no visit needed. - **Actual defective unit (15%)**: need RMA replacement — from our EU warehouse, 3 days. **What I commit right now** regardless of cause: - **Free onsite service call from our EU service partner** if remote fix doesn't work — dispatched within 24 hrs - **Replacement units on standby** from Hamburg warehouse in case RMA needed — no waiting for factory - **Installer labor credit**: $150 per unit for any onsite time, paid to your installer directly (this is the pain point most manufacturers ignore) Please get the info back to me and I'll have a diagnosis within 2 hours. If needed, I can hop on Zoom with your installer live. Best, {Your Name} | Service line +49 XXX XXX XXXX (24/7 EU)

{名字} 您好， 抱歉——3 台无法启动不可接受，我认真对待。快速诊断恢复您安装商日程。 **立即（60 分钟内）**： 请您安装商发我： 1. 3 台序列号 2. 上墙照片 + 逆变器显示屏 3. App 上任何错误码或 LED 指示模式 4. 开机尝试视频（看 LED 顺序、听继电器咔嗒声） 有序列号我可调： - 每台出厂 QC 数据（老化测试电压/内阻/容量） - 固件版本 + 最后云端连接日志 - 是否同批 **启动失败常见原因**（我见过的 3 台模式）： - **运输损伤——BMS 排线松脱（60% 概率）**：解决是打开机器重插一个接头，15 分钟。我 WhatsApp 视频陪您安装商操作 - **固件与逆变器不匹配（25%）**：云端 OTA 升级，无需上门 - **实际不良（15%）**：RMA 替换，欧洲仓 3 天到 **不论原因我方承诺**： - **免费欧洲服务商上门**（远程解决不了时），24 小时内派工 - **替换机备用**（汉堡仓），如需 RMA 不等工厂 - **安装商工时补贴**：$150/台上门时间，直付安装商（这是多数厂家忽视的痛点） 信息发我 2 小时内出诊断。如需可 Zoom 现场连线您安装商。

Hi {Name}, Reviewing our numbers together — 6 months in, 4 POs totalling ~$780K, zero warranty claims, on-time delivery 100%. You're clearly the strongest partner for us in {country}. Time to talk about locking this in on a bigger structure. **Proposal: {Country} exclusive distributorship for 2027**, structured as follows: **Exclusivity we give you**: - Sole importer of our {product line} in {country} - No direct sales from us to any {country} end-customer (excluding existing accounts, listed) - MAP pricing enforced across all your sub-dealers - First look at any new product (30 days head start vs. other markets) - Your logo listed as "Authorized Distributor" on our global website **Volume commitment from you**: - $2.4M in 2027 (roughly 3× your 2026 pace) - Split as: 25% Q1, 25% Q2, 25% Q3, 25% Q4 (rolling PO calendar, adjustable ±20%) **What we invest for you**: - $30K marketing co-op fund (matched 1:1 by your spend, up to $60K total) - 2 sales training visits to your team per year (our cost) - One "flagship project" showcased jointly per quarter - Free demo units for your top 5 installers (up to 10 units total) **Exit clauses (fair)**: - Either party can terminate with 6-month notice - Termination for cause (breach, insolvency) — 30 days - If you undershoot 30% of committed volume, exclusivity converts to preferred (non-exclusive) — no penalty Want to hop on a call this week to walk through the term sheet? I can send a draft MOU ahead so you have something concrete to react to. Best, {Your Name}

{名字} 您好， 回顾数据——6 个月合作 4 单共约 $78 万，0 保修申诉，交期准时 100%。您显然是我方在 {国家} 最强伙伴，是时候用更大结构锁定关系。 **提议：{国家} 2027 年独家代理**，结构如下： **我方给您的独家性**： - {产品线} 在 {国家} 独家进口权 - 我方不向 {国家} 任何终端客户直销（除现有客户，已列出） - MAP 定价对您所有下游经销商执行 - 新品首发（比其他市场提前 30 天） - 我方全球官网列您为"授权代理" **您的销量承诺**： - 2027 年 $240 万（约 2026 节奏的 3 倍） - 分季度 25%/25%/25%/25%，PO 日历滚动 ±20% 可调 **我方为您投入**： - $3 万联合营销基金（您 1:1 匹配，最高共 $6 万） - 每年 2 次销售培训到您团队（我方费用） - 每季联合展示 1 个"旗舰项目" - 您 Top 5 安装商免费演示机（最多 10 台） **退出条款（公平）**： - 任一方 6 个月提前通知可终止 - 违约方（违反、破产）30 天 - 未达承诺量 30% 独家转优先（非独家），无罚款 本周约视频过一遍条款吗？我可先发 MOU 草稿供反应。

Hi, I'm {Name} from {Company}. Most Chinese BESS makers pitch you the same three things — kWh price, cycle count, and factory size. I'll skip those. What actually saves your installers money is the *last-mile* — do you have local warehouse so they don't wait 45 days for a replacement? Do you have onsite service so they don't lose a truck-day chasing a firmware bug? We're built specifically for that: Hamburg warehouse always stocked, German GmbH for onsite service, 12-year warranty that's actually onsite. Are you running into any of those pain points now with your current supplier?

您好，我是 {公司} 的 {名字}。多数中国储能厂给您推的都是同三样——kWh 价格、循环次数、工厂规模，这些我跳过。真正帮您安装商省钱的是**最后一公里**——有本地仓吗，不让他们等 45 天换机？有上门服务吗，不让他们跑一趟工地修固件？我们就是为这个搭建的：汉堡仓常备、德国 GmbH 上门服务、真正上门的 12 年保修。您现在的供应商有踩这些坑吗？

Hi {Name}, Not chasing a PO — thought this might be useful given what's happening in the market: Two industry heads-up your buyer-side team might not have caught yet: 1. **LFP cell contract prices bottomed in July**. CATL / EVE quarter-4 quotes are moving up ~4%. If you've got any 2026 project deposits pending, worth having us lock cell pricing on your next PO now. 2. **US Section 232 review on batteries** — decision expected Q1'27. If you're serving US customers, might be worth a Mexico transshipment discussion; we have a partner in Monterrey doing final assembly for a few of our US clients. No ask. If either topic is relevant, I'm here to walk through it. Best, {Your Name}

{名字} 您好， 不催单——鉴于市场动态，觉得这些对您有用： 两条您采购团队可能没抓到的行业信息： 1. **LFP 电芯合约价 7 月见底**。CATL / EVE Q4 报价上行约 4%。如您有 2026 项目定金在途，值得下 PO 时先锁我方电芯价 2. **美国 232 条款电池审查**——预计 Q1'27 决定。如您服务美国客户，值得聊墨西哥转口方案；我们蒙特雷有伙伴为几家美客户做终装 无请求。任一话题相关我在这陪您过。