新能源外贸复购激活与长期合作话术

Hi {Name}, Reviewing our numbers together — 6 months in, 4 POs totalling ~$780K, zero warranty claims, on-time delivery 100%. You're clearly the strongest partner for us in {country}. Time to talk about locking this in on a bigger structure. **Proposal: {Country} exclusive distributorship for 2027**, structured as follows: **Exclusivity we give you**: - Sole importer of our {product line} in {country} - No direct sales from us to any {country} end-customer (excluding existing accounts, listed) - MAP pricing enforced across all your sub-dealers - First look at any new product (30 days head start vs. other markets) - Your logo listed as "Authorized Distributor" on our global website **Volume commitment from you**: - $2.4M in 2027 (roughly 3× your 2026 pace) - Split as: 25% Q1, 25% Q2, 25% Q3, 25% Q4 (rolling PO calendar, adjustable ±20%) **What we invest for you**: - $30K marketing co-op fund (matched 1:1 by your spend, up to $60K total) - 2 sales training visits to your team per year (our cost) - One "flagship project" showcased jointly per quarter - Free demo units for your top 5 installers (up to 10 units total) **Exit clauses (fair)**: - Either party can terminate with 6-month notice - Termination for cause (breach, insolvency) — 30 days - If you undershoot 30% of committed volume, exclusivity converts to preferred (non-exclusive) — no penalty Want to hop on a call this week to walk through the term sheet? I can send a draft MOU ahead so you have something concrete to react to. Best, {Your Name}

{名字} 您好， 回顾数据——6 个月合作 4 单共约 $78 万，0 保修申诉，交期准时 100%。您显然是我方在 {国家} 最强伙伴，是时候用更大结构锁定关系。 **提议：{国家} 2027 年独家代理**，结构如下： **我方给您的独家性**： - {产品线} 在 {国家} 独家进口权 - 我方不向 {国家} 任何终端客户直销（除现有客户，已列出） - MAP 定价对您所有下游经销商执行 - 新品首发（比其他市场提前 30 天） - 我方全球官网列您为"授权代理" **您的销量承诺**： - 2027 年 $240 万（约 2026 节奏的 3 倍） - 分季度 25%/25%/25%/25%，PO 日历滚动 ±20% 可调 **我方为您投入**： - $3 万联合营销基金（您 1:1 匹配，最高共 $6 万） - 每年 2 次销售培训到您团队（我方费用） - 每季联合展示 1 个"旗舰项目" - 您 Top 5 安装商免费演示机（最多 10 台） **退出条款（公平）**： - 任一方 6 个月提前通知可终止 - 违约方（违反、破产）30 天 - 未达承诺量 30% 独家转优先（非独家），无罚款 本周约视频过一遍条款吗？我可先发 MOU 草稿供反应。

Hi {Name}, Not chasing a PO — thought this might be useful given what's happening in the market: Two industry heads-up your buyer-side team might not have caught yet: 1. **LFP cell contract prices bottomed in July**. CATL / EVE quarter-4 quotes are moving up ~4%. If you've got any 2026 project deposits pending, worth having us lock cell pricing on your next PO now. 2. **US Section 232 review on batteries** — decision expected Q1'27. If you're serving US customers, might be worth a Mexico transshipment discussion; we have a partner in Monterrey doing final assembly for a few of our US clients. No ask. If either topic is relevant, I'm here to walk through it. Best, {Your Name}

{名字} 您好， 不催单——鉴于市场动态，觉得这些对您有用： 两条您采购团队可能没抓到的行业信息： 1. **LFP 电芯合约价 7 月见底**。CATL / EVE Q4 报价上行约 4%。如您有 2026 项目定金在途，值得下 PO 时先锁我方电芯价 2. **美国 232 条款电池审查**——预计 Q1'27 决定。如您服务美国客户，值得聊墨西哥转口方案；我们蒙特雷有伙伴为几家美客户做终装 无请求。任一话题相关我在这陪您过。